Psychology of Marketing

Psychology of Marketing

The psychology of Marketing As you all know, marketing is the bridge between your product or service and your customers. Because you are marketing to people, PSYCHOLOGY comes into play in almost everything you do. That being said, here are a few truths to consider in...
Know Your Audience

Know Your Audience

Your audience is key OK, every business owner has heard this phrase time and time again but it’s something that you have to constantly remind yourself. What reminded me was last weekend in the Florida Keys where I drove past this billboard for Rapala Lures. I thought...
2017 Pantone Color Of The Year

2017 Pantone Color Of The Year

Color: GREENERY | PANTONE 15-0343 One of my favorite times of the year is when Pantone posts the new color of the year. It’s really a symbolic gesture to post an actual color that trumps all others but it’s always fun to watch that color show up as the...
Is Social Media Right For Your Business?

Is Social Media Right For Your Business?

Is Social Media Right For Your Business? I’m circling back to this topic because it comes up almost each and every day with one client or another or in conversation with a business owner. Truth is, if you have a website for your business and are not REALLY paying...
100 Useful Reminders

100 Useful Reminders

Useful reminders for any age A friend of mine shared some useful advice for me on Facebook yesterday that I’m sure by now is circulating it’s way around the internet as we are into the height of graduation season. While the tips were intended towards graduating high...
World Oceans Day

World Oceans Day

World Oceans Day is an annual observation celebrated each year on June 8th. The day symbolically honors the world’s oceans, celebrates the products the ocean provides such as seafood as well as marine life itself for aquariums, pets, and also a time to...
Earth Day 2016

Earth Day 2016

Get involved Earth Day Network’s mission is to broaden and diversify the environmental movement worldwide and to mobilize it as the most effective vehicle to build a healthy, sustainable environment, address climate change, and protect the Earth for future...
World Creativity Day

World Creativity Day

Inspire. Innovate. Create. World Creativity and Innovation day is observed today, April 21 across the world and the goal is to build capacity for everyone to be open to new ideas and to make new decisions that make the world a better place and make their place in the...
Go Old School

Go Old School

Recently I received a post card that served as a great reminder on several fronts. One, print is not all but dead. Two, powerful marketing doesn’t have to be overly complicated and expensive. And three, going old school is OK. When was the last time you received an...

Time Lapse Movie Clips

Time lapse movie clips are a great way to present something different a little different or illustrate a progression of any kind. Most of today’s prosumer cameras have a time lapse feature so you don’t necessarily need to hire a professional if you can...
10 Tips for your new business website

10 Tips for your new business website

Useful Tips for your business website 1. Make sure your design is responsive, meaning it renders on all devices including desktops, laptops, tablets and smart phones. 2. Use copy sparingly like you were paying somebody by the word. It’s much more difficult to...
Secrets of Menu Design

Secrets of Menu Design

A lot goes into the design of a great restaurant menu. And a carefully crafted menu in both design and content can greatly aid the serving staff as well as bring in thousands more dollars to the bottom line in a short period of time. No other design project is harder...
Instagram for Business

Instagram for Business

It’s always fun when you stumble upon one of your images when you are doing something totally unrelated like this sponsored ad for SYNC PERFORMANCE on Instagram. Instagram is a very cost effective and powerful business tool where you can target your ads in a...
2016 Pantone Color of the Year

2016 Pantone Color of the Year

ROSE QUARTZ & SERENITY PANTONE 13-1520 & PANTONE 15-3919 Pantone®, an XRITE Company, released their 2016 Color of the year. I always like this event even if it is a little self serving because they have been a part of most every designers life since art...
It’s Hip to Be Square

It’s Hip to Be Square

Considering your business, it’s hip to be square For those of you that are unfamiliar with Instagram, it’s an online mobile photo-sharing, video-sharing and social networking service that enables users to take pictures and videos, and share them on a variety of...
The Power of Surprise

The Power of Surprise

Its always difficult to stand-out in a crowded market no matter what product or service you offer. When what you offer is also available from thousands of other vendors at the same or lower prices, how do you differentiate yourself from others? Savvy companies...

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