Know Your Audience

Know Your Audience

Your audience is key OK, every business owner has heard this phrase time and time again but it’s something that you have to constantly remind yourself. What reminded me was last weekend in the Florida Keys where I drove past this billboard for Rapala Lures. I thought...
2017 Pantone Color Of The Year

2017 Pantone Color Of The Year

Color: GREENERY | PANTONE 15-0343 One of my favorite times of the year is when Pantone posts the new color of the year. It’s really a symbolic gesture to post an actual color that trumps all others but it’s always fun to watch that color show up as the...
Is Social Media Right For Your Business?

Is Social Media Right For Your Business?

Is Social Media Right For Your Business? I’m circling back to this topic because it comes up almost each and every day with one client or another or in conversation with a business owner. Truth is, if you have a website for your business and are not REALLY paying...
100 Useful Reminders

100 Useful Reminders

Useful reminders for any age A friend of mine shared some useful advice for me on Facebook yesterday that I’m sure by now is circulating it’s way around the internet as we are into the height of graduation season. While the tips were intended towards graduating high...
World Oceans Day

World Oceans Day

World Oceans Day is an annual observation celebrated each year on June 8th. The day symbolically honors the world’s oceans, celebrates the products the ocean provides such as seafood as well as marine life itself for aquariums, pets, and also a time to...
Earth Day 2016

Earth Day 2016

Get involved Earth Day Network’s mission is to broaden and diversify the environmental movement worldwide and to mobilize it as the most effective vehicle to build a healthy, sustainable environment, address climate change, and protect the Earth for future...
World Creativity Day

World Creativity Day

Inspire. Innovate. Create. World Creativity and Innovation day is observed today, April 21 across the world and the goal is to build capacity for everyone to be open to new ideas and to make new decisions that make the world a better place and make their place in the...
Go Old School

Go Old School

Recently I received a post card that served as a great reminder on several fronts. One, print is not all but dead. Two, powerful marketing doesn’t have to be overly complicated and expensive. And three, going old school is OK. When was the last time you received an...

Time Lapse Movie Clips

Time lapse movie clips are a great way to present something different a little different or illustrate a progression of any kind. Most of today’s prosumer cameras have a time lapse feature so you don’t necessarily need to hire a professional if you can...

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