Promo Creep

Promo Creep

Hustle harder.Run more ads.Spam people.Interrupt.Make the logo bigger.Make it spin.Add some click bait.Wait, lets make videos.Post again.Post again.Add more blurbs.Push the press release to irrelevant people.Do one more ad.Use AI to create faux intimacy.Get the word...
Tell A Great Story

Tell A Great Story

Today I was reminded of a great piece I once read by Seth Godan when I was asked by a client to “amp up our presence on Facebook”. Were they really asking for a great story? A great story is very different than a promo. We are drowning in promos. I wish...
2023 Pantone Color of the Year

2023 Pantone Color of the Year

Along with color trends that are discussed below, a design trend to watch for in 2023 is the use of Collages of all types. It may be nostalga from the 50’s – 70’s but I think its a combination of image fatigue and the desire to say more with less...
Lights in Bloom at Selby Gardens

Lights in Bloom at Selby Gardens

An Open-air Holiday Light Show Now thru January 2, 2022 Lights in Bloom at Selby Gardens features more than two million lights illuminating Selby Gardens and the walkways. Don’t miss a holiday photo opportunity, children’s arts and crafts, activities, and...
Cinco de Mayo

Cinco de Mayo

We could all use a good Margarita right now! I love everything about Mexico – the people, the culture, the work ethic, the language, the food and for sure a good Margarita. If ever the world needed a good margarita, it is Cinco de Mayo 2020. So breaking...