project: Event Photography (advertising, marketing, PR)
comments: This was the 13th year shooting the Food&Wine Classic in Aspen. Without doubt, the hardest gig of the year as its non-stop from morning to night with temptations around every corner. Food & Wine magazine uses these images for both internal and external applications including promotion of next year's event, advertising, sponsor recaps and editorial.
A total of almost 3000 full-rights images in high resolution JPEG formats were submitted to the client on DVDs along with a hard copy contact sheets for quick reference in a reference book format. Here's a peak at just a few...
*Click on any image to view a larger preview, then mouseover the right side of the image to advance or the left side to go back.
Grand Tasting Tents dominate Aspen's downtown core during the event.
Ajax mountain gondola.
Exhibitor set-up, there are pretty big hitters in the wine industry at this event every year
Welcome Party at the St. Regis.
This year's party featured past winners from Top Chef preparing food for guests.
Wine and drinks are never far away.
Grey Goose was one of this year's sponsors.
A great kickoff to this year's event.
Nancy Silverton cookiing demonstration.
Nancy Silverton and Mario Batali Italian cookiing demonstration.
Celeb Chef, Mario Batali
Lot's of big names in Food and Beverage sponsored serinars, this one by Bombay Sapphire.
Mixed in with all the parties, private tastings and food and wine seminars are two open sessiions daily of the Grand Tasting Pavilion.
Jacques Pepin and Gina De Laurentis in the Grand Tasting Pavilion
You can taste thousands of wines from hundreds of vitners throughout the world.
dining room table with kitchen in the background
Always looking for new and interesting ways to shoot wine!
If you like wine, you can't miss this event.
The tents are really big and even though there are lots of people it never feels too crowded.
Gina Gallo talks to an attendee about some of their Reserve selections.
Jacques and Claudine Pepin. Remember the show "Cooking with Claudine"?
Jacques
He's still got it!
QVC even takes the opportunity to run a remote from the event to sell food releated items with the event as a backdrop.
Dan Philips and Danny Meyer at their wine tasting seminar.
Wine seminar at The Little Neil tent
Another wine seminar.
Consumers wait in line for the opening of a grand tasting session.
Grand Tasting
Grand Tasting
Grand Tasting
Lots of "snacks" throughout all the tastings.
Some healthy and some more indulgent.
Lots of countrys and trade commissions are also represented.
Name your flavor.
Even beer seminars, this one sponsored by Stella Atois, with the master brewer offering tips on beer and the craft of brewing.
Chef Michael Carillo was one of my favorites this year.
front courtyard detail
detail from master suite balcony
I shoot detail shots in almost every way, shape and form as they are useful as support images and backgrounds for design.
American Express also hosts a restaurant trade program during The Classic with some of the most successful restaurant owners lending advice of all kinds.
A restaurant trade wine seminar.
Richard Blais from Atlanta is also a really entertaining speaker
Liquid Nitrogen being used to create the most unbelieveable Margarita because its frozen and not watered down with ice.
Seminar participants.
Grill Man, Richard Raichlen teaches the finer nuances of grilling.
Richard Raichlen plating one of his creations.
Mario Batali and friend on top of Aspen Mountain before the Publishers Party.
Guess who was playing bocci.
Quite a spread at the publishers party.
Wine as art?.
Recycling and recycling education is bit at The Classic.
Think I included one of these images already but these but Jacques and Gina are so genuine it's hard not to take a good image.
Some big manufacturers are also in Aspen like Kitchen Aid.
Candids are often more compelling than a set-up shot.
Do you like chocolate?
Wines from Spain tent.
Nice summer colors.
Wines from Spain.
What a place to take a date for some food & wine.
South African wines.
This year's top chef winner.
Ming battles the top chef winners in the Classic Quickfire.
Top Chef host Tom Colicchio and Stephany talk about the breakfast they had to prepare in less than 25 minutes.
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