imagica, sarasota, fl

how we work

~ process and procedure

All of Imagica’s public relations and marketing communications programs are as unique as our clients. We view ourselves as an integral part of every client’s business. We fully intend to impact business in a positive manner, be self-sustaining and promote a positive return on your investment. In return, we expect to be measured in some meaningful way.

Fully integrated programs or project works

As a two-person, senior level team, we have the flexibility to work on fully integrated programs or on a project basis. In order to develop a proposal that specifically addresses your goals and objectives, we request an in-person meeting or conference call to discuss your needs and expectations and learn more about your business and expectations.

Proposal development

Following this initial meeting and based on a mutual agreement to move forward, we will prepare a detailed proposal with a recommended course of action. This will include a menu of options that contain specifics for each program element, including associated costs. This initial meeting, proposal and follow up presentation come at no cost or obligation to you, with the mutual understanding we both believe there is a potential fit and resonable budget for outside services.

communication

Once we agree upon your program elements and budget, the proposal will be transformed into a specific plan including a timeline for execution. We believe communication is vital to the success of your program and we make every effort to be proactive in letting you know what to expect, when to expect it and how much it will cost.

billing

We bill on a monthly basis, with NET 15 payment terms. All invoices are emailed or mailed (at the client’s request) by the 10th day of the following month and include a breakdown of fees and appropriate reporting on the work performed and results achieved. We keep close track of our time and bill each client based on a mutually agreed upon budget. A seven percent general expense fee is added to the service fees, which covers routine out of pocket expenses for copies, phone, fax, postage, mileage, subscriptions to target publications, clipping service and media database subscription charges. Outside charges for printing, travel expenses, special media event registration fees, press trip hosting costs and video monitoring services are additional and must be pre-approved by the client in advance. We do not mark up outside printing, vendor and travel related charges unless reimbursement is made more than 45 days after the date of the invoice. Agency discounts are always passed along to our clients.

beginning work

To begin work, we require the first month’s fees and expenses for long-term programs or 50 percent of the estimated project budget. Thereafter, an invoice and report of the past month’s work will be emailed by the 10th of each month. For projects, the balance of the project cost will be invoiced upon completion of the work and will include a report outlining work performed.

Getting started

Following is a list of questions you can anticipate us asking as part of our effort to get to know you and your business better. We are happy to assist in areas you do not have answers or are interested in expanding or pursuing. All information is proprietary unless we are told otherwise and is used solely for the development of your program and to assist us in better understanding your needs and priorities as they relate to your overall marketing and PR strategy.

  1. Do you have mission or vision statement? If so, please describe.
  2. If not, how do you describe your business in 50 words or less?
  3. Who is your most important audience(s)?
  4. What key messages do you want to articulate to these key audiences?
  5. Who is your primary competition?
  6. How do you differentiate your business from your competition?
  7. What professional associations and organizations are you a member?
  8. Does your business attend and/or exhibit at any trade shows? If so,
    please note name and dates, if known.
  9. What are your media priorities for print, broadcast and the Internet?
  10. What were your 2010 sales?
  11. Did you met your goals?
  12. How do these compare to the past two years?
  13. What are your goals for 2011?
  14. What new programs, products or announcements do you have planned in the next 12 months?
  15. Have you implemented a proactive marketing and/or public relations program in the past?
  16. What do you expect Imagica’s scope of services to be?
  17. Do you have an anticipated budget or budget range for these services?
  18. Who would our primary contact be?
  19. How do you like to be managed?
  20. In an ideal world, what outcome would you like as a result of working with Imagica including your timeframe and budget to accomplish you goals?