Monogram design and logos are one of the most difficult projects for most designers because they are so highly personal. It’s easy to rationalize to a client why an ad should look or feel the way it does because we can justify that from data and experience. Logos, however, dig deep and seem to break all the rules.
In the hundreds of logo design treatments I’ve done over the years it is rare that the client actually selected my secret choice, the one that follows all the rules, has sound design, a contemporary look and feel. One that reflects how I feel about their brand. The larger the group the more difficult it becomes or is it the smaller the group, like a sole proprietor, the more personal it becomes?
This is one of my favorite monograms…