Promo Creep

Promo Creep

Hustle harder.Run more ads.Spam people.Interrupt.Make the logo bigger.Make it spin.Add some click bait.Wait, lets make videos.Post again.Post again.Add more blurbs.Push the press release to irrelevant people.Do one more ad.Use AI to create faux intimacy.Get the word...
Tell A Great Story

Tell A Great Story

Today I was reminded of a great piece I once read by Seth Godan when I was asked by a client to “amp up our presence on Facebook”. Were they really asking for a great story? A great story is very different than a promo. We are drowning in promos. I wish...
2023 Pantone Color of the Year

2023 Pantone Color of the Year

Along with color trends that are discussed below, a design trend to watch for in 2023 is the use of Collages of all types. It may be nostalga from the 50’s – 70’s but I think its a combination of image fatigue and the desire to say more with less...
Your Business Needs A Blog

Your Business Needs A Blog

WordPress currently powers about 45% of all websites. That’s a big marketshare when you consider how many players are in the content management system (CMS) world.  In fact, WordPress is robust enough to powerful enough for even companies like Sony Music, BBC,...