iPhone Food Photography

As a commercial photographer with a specialty in Food Photography I get asked often how to take better food images all the time. I realize that for most restaurants it's not sustainable to bring in a photographer every time you have a new menu item or run...

Goodbye Yellow Brick Road

The rise and fall of Sears Sears filed for bankruptcy on Monday and it certainly marks the end of an iconic run. While most of us look at the once retail giant with disdain, Sears is not really a failure, but a success. A success for a great idea: Sell other people's...

Information vs Emotion

The great debate Most small business advertising focuses on information based messaging. Simply stated, an offer with a call to action and perhaps a photo of the product or establishment. So what does emotion have to do with creating loyal, enthusiastic customers or...

Unique Selling Position

How are you unique? Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is super important when your product or service is similar to those around you. In this day and age very few businesses are truly...

Recipe for Success

A recipe for success If you own a restaurant keep your clients coming back and bring in new diners with this simple recipe. Entice. Engage. Welcome. Make sure your website is up to date. It doesn't have to be fancy but at a minimum should give your customers a good...

Understanding Image Size

A simple way of looking at image size I’m constantly reminded each week by clients that many people really don’t understand image size and image resolution and what they mean. I often request an image or art for a print application and receive a postage size piece of...

Time for a new website?

Is your small business website helping or hindering your business? If you’re like most small business, you rely heavily on your website. It may be your primary marketing vehicle. Unless you are really paying attention you website is probably outdated and you don't...

Do the right thing

This afternoon I stopped into a Starbucks for my afternoon fix to get me though the last few hours of the day only to find it closed. After further examination, I discovered an email in the form of an open letter from Howard Schultz buried in all the Memorial Weekend...

Secrets of menu design

A few helpful things to consider from the masters A lot goes into the design of a great restaurant menu.  And a carefully crafted menu in both design and content can greatly aid the serving staff as well as bring in thousands more dollars to the bottom line in a short...

Can you market to squirrels?

If you can, business must be good... Watching Animal Planet the other day got me thinking. Did you know the attention span of a squirrel is about one second? This explains their highly indecisive nature. But the attention span of a squirrel focused on an acorn is...

Psychology of Marketing

The psychology of Marketing As you all know, marketing is the bridge between your product or service and your customers. Because you are marketing to people, PSYCHOLOGY comes into play in almost everything you do. That being said, here are a few truths to consider in...

Know Your Audience

Knowing your audience is the key to your success. The better you understand them, the more successful you’ll be. Find common ground and engage them whenever possible over a variety of platforms

2017 Pantone Color Of The Year

Color: GREENERY | PANTONE 15-0343 One of my favorite times of the year is when Pantone posts the new color of the year. It’s really a symbolic gesture to post an actual color that trumps all others but it’s always fun to watch that color show up as the year unfolds. A...

Is Social Media Right For Your Business?

Is Social Media Right For Your Business? I’m circling back to this topic because it comes up almost each and every day with one client or another or in conversation with a business owner. Truth is, if you have a website for your business and are not REALLY paying...

100 Useful Reminders

Useful reminders for any age A friend of mine shared some useful advice for me on Facebook yesterday that I’m sure by now is circulating it’s way around the internet as we are into the height of graduation season. While the tips were intended towards graduating high...

World Oceans Day

World Oceans Day is an annual observation celebrated each year on June 8th. The day symbolically honors the world's oceans, celebrates the products the ocean provides such as seafood as well as marine life itself for aquariums, pets, and also a time to appreciate its...

Earth Day 2016

Get involved Earth Day Network’s mission is to broaden and diversify the environmental movement worldwide and to mobilize it as the most effective vehicle to build a healthy, sustainable environment, address climate change, and protect the Earth for future...

World Creativity Day

Inspire. Innovate. Create. World Creativity and Innovation day is observed today, April 21 across the world and the goal is to build capacity for everyone to be open to new ideas and to make new decisions that make the world a better place and make their place in the...

Go Old School

Recently I received a post card that served as a great reminder on several fronts. One, print is not all but dead. Two, powerful marketing doesn’t have to be overly complicated and expensive. And three, going old school is OK. When was the last time you received an...

Time Lapse Movie Clips

Time lapse movie clips are a great way to present something different a little different or illustrate a progression of any kind. Most of today's prosumer cameras have a time lapse feature so you don't necessarily need to hire a...

10 Tips for your new business website

Useful Tips for your business website 1. Make sure your design is responsive, meaning it renders on all devices including desktops, laptops, tablets and smart phones. 2. Use copy sparingly like you were paying somebody by the word. It’s much more difficult to...

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