BAHAMAS HURRICANE RELIEF

BAHAMAS HURRICANE RELIEF

Your support would be greatly appreciated! Hurricane Dorian has delivered a devastating blow to our neighbors to the east – Grand Bahama and Abaco. We are extremely saddened by the loss of life, homes destroyed and landscape damaged. The spirit and resolve of our...

Your image your brand

Your image your brand

At this point in the digital age, I don’t need to tell you that images are important to your brand. For years, you’ve been diligently putting pictures on your blog posts, on social media, and in your email newsletters. You’ve seen for yourself the increasing...

Even Giants Fail

Even Giants Fail

About seven years ago, Google launched its own social networking site named Google+. Recently, Google announced it will be closing down the consumer version of Google+ in the coming months as it disclosed a privacy bug. I was reminded of the depreciation of Google...

2019 Pantone Color of the Year

2019 Pantone Color of the Year

Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. In reaction to the onslaught of digital technology and social media increasingly embedding into daily...

Gratitude Rules

Gratitude Rules

Don’t for the obvious this holiday season. An email I received this morning served as a simple reminder just how easy it is to thank your customers or clients in a meaningful way and perhaps gain a little business at the same time (see the subtle offer at the end)....

Going old school

Going old school

Recently we were asked by a client to resurrect a postcard that I did almost 9 years ago. This struct me as curious but they relayed to me that they found a box of cards and put them out for guests at the front desk and they were gone in less than two days. When was...

iPhone Food Photography

iPhone Food Photography

As a commercial photographer with a specialty in Food Photography I get asked often how to take better food images all the time. I realize that for most restaurants it's not sustainable to bring in a photographer every time you have a new menu item or run...

Goodbye Yellow Brick Road

Goodbye Yellow Brick Road

The rise and fall of Sears Sears filed for bankruptcy on Monday and it certainly marks the end of an iconic run. While most of us look at the once retail giant with disdain, Sears is not really a failure, but a success. A success for a great idea: Sell other people's...

Information vs Emotion

Information vs Emotion

The great debate Most small business advertising focuses on information based messaging. Simply stated, an offer with a call to action and perhaps a photo of the product or establishment. So what does emotion have to do with creating loyal, enthusiastic customers or...

Unique Selling Position

Unique Selling Position

How are you unique? Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is super important when your product or service is similar to those around you. In this day and age very few businesses are truly...

Recipe for Success

Recipe for Success

A recipe for success If you own a restaurant keep your clients coming back and bring in new diners with this simple recipe. Entice. Engage. Welcome. Make sure your website is up to date. It doesn't have to be fancy but at a minimum should give your customers a good...

Understanding Image Size

Understanding Image Size

A simple way of looking at image size I’m constantly reminded each week by clients that many people really don’t understand image size and image resolution and what they mean. I often request an image or art for a print application and receive a postage size piece of...

Time for a new website?

Time for a new website?

Is your business website helping or hindering your business? If you’re like most business, you rely heavily on your website. It may be your primary marketing vehicle and if it is not, it should be. Unless you are really paying attention you website is probably...

Do the right thing

Do the right thing

This afternoon I stopped into a Starbucks for my afternoon fix to get me though the last few hours of the day only to find it closed. After further examination, I discovered an email in the form of an open letter from Howard Schultz buried in all the Memorial Weekend...

Secrets of menu design

Secrets of menu design

A few helpful things to consider from the masters A lot goes into the design of a great restaurant menu.  And a carefully crafted menu in both design and content can greatly aid the serving staff as well as bring in thousands more dollars to the bottom line in a short...

Psychology of Marketing

Psychology of Marketing

The psychology of Marketing As you all know, marketing is the bridge between your product or service and your customers. Because you are marketing to people, PSYCHOLOGY comes into play in almost everything you do. That being said, here are a few truths to consider in...

2017 Pantone Color Of The Year

2017 Pantone Color Of The Year

Color: GREENERY | PANTONE 15-0343 One of my favorite times of the year is when Pantone posts the new color of the year. It’s really a symbolic gesture to post an actual color that trumps all others but it’s always fun to watch that color show up as the...

Is Social Media Right For Your Business?

Is Social Media Right For Your Business?

Is Social Media Right For Your Business? I’m circling back to this topic because it comes up almost each and every day with one client or another or in conversation with a business owner. Truth is, if you have a website for your business and are not REALLY paying...

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