Going old school

Going old school

Recently we were asked by a client to resurrect a postcard that I did almost 9 years ago. This struct me as curious but they relayed to me that they found a box of cards and put them out for guests at the front desk and they were gone in less than two days. When was...
Information vs Emotion

Information vs Emotion

The great debate Most small business advertising focuses on information based messaging. Simply stated, an offer with a call to action and perhaps a photo of the product or establishment. So what does emotion have to do with creating loyal, enthusiastic customers or...
Unique Selling Position

Unique Selling Position

How are you unique? Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is super important when your product or service is similar to those around you. In this day and age very few businesses are truly...
Do the right thing

Do the right thing

This afternoon I stopped into a Starbucks for my afternoon fix to get me though the last few hours of the day only to find it closed. After further examination, I discovered an email in the form of an open letter from Howard Schultz buried in all the Memorial Weekend...

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