Do the right thing

Do the right thing

This afternoon I stopped into a Starbucks for my afternoon fix to get me though the last few hours of the day only to find it closed. After further examination, I discovered an email in the form of an open letter from Howard Schultz buried in all the Memorial Weekend...
Know Your Audience

Know Your Audience

Your audience is key OK, every business owner has heard this phrase time and time again but it’s something that you have to constantly remind yourself. What reminded me was last weekend in the Florida Keys where I drove past this billboard for Rapala Lures. I thought...
It’s Hip to Be Square

It’s Hip to Be Square

Considering your business, it’s hip to be square For those of you that are unfamiliar with Instagram, it’s an online mobile photo-sharing, video-sharing and social networking service that enables users to take pictures and videos, and share them on a variety of...
The Power of Surprise

The Power of Surprise

Its always difficult to stand-out in a crowded market no matter what product or service you offer. When what you offer is also available from thousands of other vendors at the same or lower prices, how do you differentiate yourself from others? Savvy companies...

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