Goodbye Yellow Brick Road

Goodbye Yellow Brick Road

The rise and fall of Sears Sears filed for bankruptcy on Monday and it certainly marks the end of an iconic run. While most of us look at the once retail giant with disdain, Sears is not really a failure, but a success. A success for a great idea: Sell other...
Information vs Emotion

Information vs Emotion

The great debate Most small business advertising focuses on information based messaging. Simply stated, an offer with a call to action and perhaps a photo of the product or establishment. So what does emotion have to do with creating loyal, enthusiastic customers or...
Earth Day 2016

Earth Day 2016

Get involved Earth Day Network’s mission is to broaden and diversify the environmental movement worldwide and to mobilize it as the most effective vehicle to build a healthy, sustainable environment, address climate change, and protect the Earth for future...
World Creativity Day

World Creativity Day

Inspire. Innovate. Create. World Creativity and Innovation day is observed today, April 21 across the world and the goal is to build capacity for everyone to be open to new ideas and to make new decisions that make the world a better place and make their place in the...
Instagram for Business

Instagram for Business

It’s always fun when you stumble upon one of your images when you are doing something totally unrelated like this sponsored ad for SYNC PERFORMANCE on Instagram. Instagram is a very cost effective and powerful business tool where you can target your ads in a...

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