by Perry | Mar 23, 2019 | Branding, Graphic Design, Trends
On a recent flight I was reading about University of South Florida’s quest to revise their academic logo and all the public “feedback” that came with the project. After $47K with no discernible results the university spent an additional $8,000 to revise its current...
by Perry | Dec 10, 2018 | Graphic Design, Inspiration
Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. In reaction to the onslaught of digital technology and social media increasingly embedding into daily...
by Perry | Dec 3, 2018 | Branding, Graphic Design, Marketing & Advertising
Recently we were asked by a client to resurrect a postcard that I did almost 9 years ago. This struct me as curious but they relayed to me that they found a box of cards and put them out for guests at the front desk and they were gone in less than two days. When was...
by Perry | Sep 9, 2017 | Graphic Design
A few helpful things to consider from the masters A lot goes into the design of a great restaurant menu. And a carefully crafted menu in both design and content can greatly aid the serving staff as well as bring in thousands more dollars to the bottom line in a short...
by Perry | Dec 8, 2016 | Graphic Design, Trends
Color: GREENERY | PANTONE 15-0343 One of my favorite times of the year is when Pantone posts the new color of the year. It’s really a symbolic gesture to post an actual color that trumps all others but it’s always fun to watch that color show up as the...
by Perry | Dec 18, 2015 | Graphic Design
A lot goes into the design of a great restaurant menu. And a carefully crafted menu in both design and content can greatly aid the serving staff as well as bring in thousands more dollars to the bottom line in a short period of time. No other design project is harder...
