Unique Selling Position

Unique Selling Position

How are you unique? Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is super important when your product or service is similar to those around you. In this day and age very few businesses are truly...
Recipe for Success

Recipe for Success

A recipe for success If you own a restaurant keep your clients coming back and bring in new diners with this simple recipe. Entice. Engage. Welcome. 01 Make sure your website is up to date. It doesn’t have to be fancy but at a minimum should give your customers...
Know Your Audience

Know Your Audience

Your audience is key OK, every business owner has heard this phrase time and time again but it’s something that you have to constantly remind yourself. What reminded me was last weekend in the Florida Keys where I drove past this billboard for Rapala Lures. I thought...
It’s Hip to Be Square

It’s Hip to Be Square

Considering your business, it’s hip to be square For those of you that are unfamiliar with Instagram, it’s an online mobile photo-sharing, video-sharing and social networking service that enables users to take pictures and videos, and share them on a variety of...
The Power of Surprise

The Power of Surprise

Its always difficult to stand-out in a crowded market no matter what product or service you offer. When what you offer is also available from thousands of other vendors at the same or lower prices, how do you differentiate yourself from others? Savvy companies...

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